Privacy Policy

Athletics Footwear International Limited with its registered office at 2103-08 Two Harbour Square, 180 WAI Yip Street, Kwun Tong, Kowloon, Hong Kong Hong Kong (“Athletics”), and Silver S.r.l., with registered office at Via della Navigazione Interna 82, 35027, Noventa Padovana, PD, Italy (“Silver”), in their capacity as data controllers inform you of the following regarding the processing of your personal data (“data”) under the applicable privacy laws (“Privacy Laws”).

The terms “we”, “us” and “our” used in this Policy refer to Athletics and/or Silver (as the case may be).


Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Categories of subjects to whom data may be communicated
The Personal Information is accessible to us and to our duly authorised staff. The Personal Information is also shared with our service providers, for example for technical and organisational services functional to the purposes indicated above, including in associated form, shipping, marketing and payment management companies, who act as our Data Processors on the basis of our instructions.

The Personal Information are communicated to third parties in the following cases: (i) when disclosure is required by applicable laws and regulations with respect to legitimate third parties receiving communications, such as public authorities and bodies, who act as independent data controllers for their respective institutional purposes; (ii) communication to third parties (such as current or proposed assignees, transferees, participants or sub-participants in rights or our business), independent data controllers, in case of extraordinary operations (e.g. mergers, acquisitions, company transfers, etc.). The data are not disseminated, except in the case of particular initiatives (e.g. online) in respect of which we will provide you with specific information at the time.

Some of the subjects who have access to the Personal Information may be established abroad in third countries. We evaluate the level of protection offered by the importing country and takes the necessary precautions, contractual and otherwise, for a legitimate transfer of the Personal Information and to ensure an equal level of protection of data transferred abroad. You may request information on the list of service providers and the transfer of data abroad by contacting us at the contact details indicated in paragraph below.


Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:
- Facebook:
- Google:
- Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
You may contact us at any time, to exercise your rights under applicable Privacy Laws (such as: obtain confirmation of the existence or not of your data, access the data, verify the content, origin, correctness, ask for amendments, updates, rectification, cancellation, anonymisation, ask for data portability, restriction of processing) through the contact information below. You may at any time lodge a complaint with the competent authority pursuant to art. 77 GDPR.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below:

Athletics Footwear International Limited, units 2103-08, Two Harbour Square, 180 Wai Yip Street, Kwun Tong, Kowloon, Hong Kong, China